Privacy Policy

At ParkCo, we are committed to protecting the privacy of the personal information of our customers and users of our website, https://parkco.com, and other sites we own and operate. ParkCo adheres to the following privacy policy (the “Policy”) when collecting and retaining customer and user information to ensure your information remains confidential and is handled in a manner that is compliant with all Canadian privacy laws and regulations.

This Policy will show you:

  • What information we collect from and about you
  • Why we collect it and how we use it
  • How we maintain, disclose and protect it
  • How to access, update and delete it
  • Who you can ask if you have questions about this Policy or your privacy

This Policy applies to all “personal information” we may collect, use or disclose about you. Privacy laws in Canada generally define personal information as any information about an identifiable individual, which includes information that can be used on its own or with other information to identify, contact or locate a single person.

We will only use your personal information in accordance with this Policy, unless otherwise required by applicable law. This Policy is compliant with the Personal Information Protection and Electronic Act (PIPEDA) of Canada.

Please read this Policy carefully to understand our policies and practices for collecting, processing and storing your information. If you do not agree with our policies and practices, your choice is not to use our site or app. By accessing or using our site or app, you indicate that you understand, accept and consent to the practices described in this Policy.

Our site or app may include links to third-party websites, plug-ins, services, social networks or applications. Clicking on those links or enabling those connections may allow the third party to collect or share data about you. If you follow a link to a third-party website or engage a third-party plugin, please note that these third parties have their own privacy policies and we do not accept any responsibility or liability for these policies. We do not control these third-party websites and we encourage you to read the privacy policy of every website you visit.

What information we collect from and about you

When you use our parking technology services, including ParkCo.com (“site”), ParkCoGO™ (“app”) and related services, including any electronic messaging with our site and app, we collect and use several types of personal information from and about you, including:

  • Identifying information we can reasonably use to directly or indirectly identify you, such as your name, email address, mailing address, license plate, tag ID, vehicle characteristics and employer and any other identifier we may use to contact you
  • Technical information: login information, IP address, browser type and version, browser plug-in types and versions, device type, operating system and platform, usage details and unique device identifiers
  • Location and usage information: building address information, date and time of entry and exit from authorized parking lots by authorized and unauthorized users.
  • Cookies and tracking technologies: We use cookies, web beacons and similar tracking technologies to collect information about your interactions with our services.

This policy does not apply to:

  • Non-personal information that does not directly or indirectly reveal your identity or directly relate to an identifiable individual, such as demographic information or statistical or aggregated information. Statistical or aggregated data does not directly identify a specific person, but we may derive non-personal statistical or aggregated data from personal information. For example, we may aggregate personal information to calculate the percentage of users accessing a specific site or app feature.
  • Non-personal details about your site or app interactions, including the URLs, clickstream to, through and from our site or app (including date and time), products you viewed or searched for, page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks and mouse-overs), methods used to browse away from the page or any phone number used to call our customer service number.

We may share such information with third parties for analytical purposes.

Why we collect your personal information and how we use it

We use information that we collect about you or that you provide to us, including any personal information:

  • To provide and improve our services: to deliver our services to you, process transactions and manage your account
  • To communicate with you: to provide customer service, send you notices about your account/subscription, including expiration and renewal notices, notify you of changes to our services and send you updates, marketing content and offers
  • To personalize your experience: to tailor content and offers based on your preferences and interactions with our services
  • To analyze and improve: to analyze usage trends, monitor the effectiveness of our services, develop new features and enhance your user experience
  • To ensure security: to detect and prevent fraud, abuse and unauthorized access to our services
  • To carry out our obligations and enforce our rights arising from any contracts with you, including for billing and collection or to comply with legal obligations and regulatory requirements
  • In any other way we may describe when you provide the information
  • For any other purpose with your consent

Other uses

We may also use your information to contact you about our own and third-parties’ goods and services that may be of interest to you, as permitted by law. If you do not want us to use your information in this way, please use the unsubscribe mechanism at the bottom of our e-mails.

For more information, see Choices about how we use and disclose your information

How we maintain, disclose and protect your personal information

Disclosure

We may disclose aggregated information about our users and information that does not identify any individual, without restriction.

We may disclose personal information that we collect or you provide as described in this privacy policy:

  • To our service providers: contractors, service providers and other third parties we use to support our business (such as payment processors, hosting services and customer support providers) and who are contractually obligated to keep personal information confidential, use it only for the purposes for which we disclose it to them and to process the personal information with the same standards set out in this policy
  • To our business partners: to partners with whom we collaborate to offer joint services or promotions
  • To legal and regulatory authorities: to comply with any court order, law or legal process, including to respond to any government or regulatory request, in accordance with applicable law
  • To execute corporate transactions: to a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution or other sale or transfer of some or all of ParkCo’s assets, whether as a going concern or as part of bankruptcy, liquidation or similar proceeding, in which personal information held by ParkCo about our customers and users is among the assets transferred, in accordance with applicable law
  • If we believe disclosure is necessary or appropriate to protect the rights, property or safety of ParkCo, our customers or others. This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction.
  • To advertisers and advertising networks that require the information to select and serve relevant advertisements to you and others. We do not disclose data about identifiable 4 individuals to our advertisers, but we may provide them with aggregate information about our users.

To our subsidiaries and affiliates

  • To fulfill the purpose for which you provide the information
  • For any other purpose disclosed by us when you provide the information
  • With your consent

Choices about how we use and disclose your personal information

We have created mechanisms to provide you with the following choices regarding and control over your information:

  • Tracking technologies and advertising: you can set your browser to refuse all or some browser cookies or to alert you when cookies are being sent. To learn how you can manage your Flash cookie settings, visit the Flash player settings page on Adobe’s website. If you disable or refuse cookies, please note that some parts of our site may not be accessible or may not function properly.

We do not control third parties’ collection or use of your information to serve interest-based advertising. However, these third parties may provide you with ways to choose not to have your information collected or used in this way. You can opt out of several third party ad servers’ and networks’ cookies simultaneously by using an opt-out tool created by the Digital Advertising Alliance of Canada and or an opt-out tool created by the Network Advertising Initiative. You can also access these websites to learn more about online behavioral advertising and how to stop websites from placing cookies on your device. Opting out of a network does not mean you will no longer receive online advertising. It does mean that the network from which you opted out will no longer deliver ads tailored to your web preferences and usage patterns

Transfer

We may transfer personal information that we collect or that you provide as described in this policy to contractors, service providers and other third parties we use to support our business (such as analytics and search engine providers that assist us with site or app improvement and optimization) and who are contractually obligated to keep personal information confidential, use it only for the purposes for which we disclose it to them and to process the personal information with the same standards set out in this policy.

You are welcome to contact us to obtain further information about Company policies regarding service providers outside of Canada at [email protected].

By submitting your personal information or engaging with the site or app, you consent to this transfer, storage or processing.

How to access, update and delete your personal information

  • You can access and update your personal information through your Account Settings.
  • You can opt out of receiving marketing communications by following the unsubscribe instructions in those messages.
  • You can request the deletion of your account by contacting us at [email protected]

How we secure your information

The security of your personal information is very important to us. We use physical, electronic and administrative measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration and disclosure (such as firewalls and access controls). We store all information you provide to us behind firewalls on our secure servers. Any payment transactions will be encrypted using SSL technology.

The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of our site or app, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.

Unfortunately, the transmission of information via the Internet is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted to our site or app. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the site or app.

How we retain your information

Except as otherwise permitted or required by applicable law or regulation, we will only retain your personal information for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting or reporting requirements. Under some circumstances we may anonymize your personal information so that it can no longer be associated with you. We reserve the right to use such anonymous and de-identified data for any legitimate business purpose without further notice to you or your consent.

Children under the age of 13

Our site and our app are not intended for children under 13 years of age. No one under age 13 may provide any personal information to or on the site or app. We do not knowingly collect personal information from children under 13. If you are under 13, do not use or provide any information on our site or app or on or through any of its features/register on our site or app, make any purchases through the site or app, use any of the interactive or public comment features of the site or app or provide any information about yourself to us, including your name, address, telephone number, email address or any screen name or user name you may use. If we learn we have collected or received personal information from a child under 13 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 13, please contact us at [email protected].

How you can withdraw your consent

Where you have provided your consent to the collection, use and transfer of your personal information, you may have the legal right to withdraw your consent under certain circumstances. To withdraw your consent, if applicable, contact us at [email protected]. Please note that if you withdraw your consent we may not be able to provide you with a particular product or service. We will explain the impact to you at the time to help you with your decision.

Changes to our policy

This Policy may change from time to time. It is our policy to post any changes we make to our privacy policy on this page. Your continued use of our site or app after we make changes indicates that you accept and consent to those changes, so please check this Policy periodically for updates. We include the date the policy was last revised at the top of the page. You are responsible for ensuring we have an up-to-date, active and deliverable email address for you and for periodically visiting our site and this policy to check for any changes.

Who you can ask questions about your privacy

We welcome your questions, comments and requests regarding this privacy policy and our privacy practices. Please contact us at:

Bryan Hopps, CEO.

ParkCo Inc

55 Northfield Dr E Suite 285 Waterloo Ont N2K 3T6

[email protected]

We have procedures in place to receive and respond to complaints or inquiries about our handling of personal information, our compliance with this policy and with applicable privacy laws. To discuss our compliance with this policy please contact our Privacy Officer using the contact information listed above.