Discover the power of ParkCo.

ParkCo’s proprietary platform collects data, learns changing behaviours and predicts parking demand to keep your lot fuller, longer. Boost your parking asset’s profits using ParkCo’s revenue-optimizing platform.
Read more below to learn how the suite of ParkCo tools and software analytics work together to build more revenue for you.


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Customize the ParkCo platform to suit your unique parking challenges.

Learn how the integrated tools work together to learn more, so you can earn more.

1 Insight Detect™

Insight Detect uses electro-magnetic sensor technology to monitor your parking lot 24/7, providing you with real-time occupancy information.

2 Insight Route™

Insight Route directs vehicles to the nearest available vacant space.

3 Insight Secure™

Using license plate recognition cameras, Insight Secure provides access control for your parking lot to manage the entry and compliance of your property.

4 Insight Monitor™

Insight Monitor provides 24/7 surveillance at your parking lot, sending you an instant notification to your smartphone when violations arise.

5 Insight Pay™

Insight Pay provides visitors with quick, cashless “tap-and-go” payment solution, whether installed at entry/exit points or inside as a self-standing kiosk.

Data is collected real-time at various critical places in your parking lot. Analytics are compiled and reported to you in the intuitive ParkCo Insight™ dashboard, providing you with critical and actionable information that will power your profits.

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Learn more about ParkCo’s suite of products:

Insight Dashboard

Insight’s dashboard is your portal to ‘all things happening’ in your parking lot. The easy to use interface communicates critical information collected by the suite of products installed at your location.

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Insight Detect™

Insight Detect is the platform’s parking space sensor, available in surface-mount or in-ground installation. It provides you with real-time occupancy of each parking space, sending data to the platform’s dashboard.

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Insight Dashboard

Insight’s software analyzes usage patterns of your entire parking lot, as well as each parking space. From this, information is communicated to you through an easy to use, actionable dashboard, where you learn insights about demand, vacancy and churn. The continuous learning AI engine using competing algorithms to identify the best forecasting methods for future usage based on behavioural patterns of the past.

The net result is clear, actionable recommendations to sell more parking passes, optimizing mixed-use of each parking space, and improved pricing and enforcement.

  • Sell More Parking Passes: Insight identifies peak occupancy statistics, then recommends opportunities to sell excess passes that reduce your vacancies and increase your revenue.
  • Mix Optimization: Optimize the mix of visitors including electric vehicle, reserved license holders, tenants, and transient pay-per-us to increase total revenue intake.
  • Increase Competitiveness: ParkCo’s software can identify opportunities to offer additional parking passes to your tenants, increasing the appeal and competitiveness of your building.
  • Real-time Data Feed: ParkCo’s real-time data feed supports cost-effective on-site wayfinding solutions to improve your users’ parking experience.
  • Tenant Analytics: Analyze tenant parking behaviour with data collected from ParkCo’s license plate recognition cameras. Use the insights to improve lease negotiations or allocation of passes amongst tenants.
  • Enforcement: Improve the security and compliance in your parking lot with ParkCo Insight’s instant push notifications sent directly to your phone or computer.

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Insight Detect™ 

InsightDetect is the high-performing sensor that enables real-time data interaction/collection.

  • Industry Leading fidelity: ParkCo sensors are the industry’s highest fidelity electro-magnetic devices available for vehicle detection.
  • Detection 24/7: Every second of every day, InsightDetect provides continuous vehicle detection in each parking space.
  • Wireless Configuration: The sensors are configured wirelessly, and software updates are administered using Bluetooth Low Energy (BLE) via mobile iOS and Android Applications.
  • Accurate Detection: InsightDetect accurately senses parking events in dense urban environments, filtering out surrounding electromagnetic interference and ensuring accurate data.
  • Network Connected: Sensors utilize Low Power, Wide Area LoRaWan (LoRaWAN) networking. Ensuring low power consumption without sacrificing uninterrupted connectivity.
  • 3rd-Party Integration: InsightDetect sensors can be shared with 3rd-party applications like iOT platforms, parking enforcement, mobile payment, parking management systems and wayfinding systems.
  • Battery Powered: All sensors are wireless and battery operated. Installation can be done quickly and with minimal interruption to existing operations. Each sensor has a 7-10 year battery life.

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Insight Route™

Using directional digital signage installed in your parking lot, Insight Route communicates with the Insight Detect sensors to direct visitors to the nearest available parking space.

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Insight Secure™

Using license plate recognition cameras, Insight Secure provides access control for your parking lot to manage the entry and compliance of your property.

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Insight Route™ 

With ParkCo’s sensors installed to collect data for usage and to enhance your revenue, you’re now “InsightRoute ready”. The sensors communicate with InsightRoute’s LED signage installed in your facility to provide way-finding for your visitors, directing them to the nearest vacant space. Improve the experience for your parking patrons by easing congestion, improving compliance in reserved areas, and making it easier and quicker for your visitors to park and go.

Sensor Based Signage: LED signage is cost effective, leveraging InsightDetect’s parking space sensors already deployed in your facility.

Intuitive Signage: LED signage provides the user an easy and quick way to identify open parking stalls.

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Insight Secure™ 

When you choose to install Insight Secure, your parking facility will be equipped with high resolution cameras that provide real-time, high-resolution images to Insight’s enforcement platform. License Plate Recognition (LPR) software is included with the cameras, which capture and cross-reference your property’s database to confirm the vehicle is an authorized user. Authorized vehicles gain immediate, uninterrupted access through your parking lot’s garage door or gate.

Insight Secure also provides management of your parking lot’s entries and exits. LPR cameras instantly recognize authorized users, raising the gate to permit them to enter.

To ensure you get the most complete and secure parking solution, ParkCo has manufacturing and supply partners who can provide and install advanced gate, door and barrier solutions for your facility.

IP Connectivity: LPR Cameras are IP-connected to seamlessly integrate with your property’s vehicle database using the internet, ensuring quick and dependable detection and notification.

High-sensitivity Lenses: ParkCo LPR cameras are able to capture license plates regardless of weather conditions.

Connectivity Redundancy: ParkCo’s routers have the ability to rely on two internet carriers, providing redundancy in the event of connectivity disruption.

LPR Redundancy: In the rare instance our cameras are unable to read a vehicles plate, the driver may choose to bypass the LPR Camera and use the ParkCo Go mobile app to open the garage or lot barrier.

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Insight Monitor™

Insight Monitor provides enforcement monitoring of your parking lot. Using high resolution license plate recognition cameras, an instant notification is sent to your smartphone when a visitor is parking at your property that is not registered in your database.

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Insight Pay™

With Insight Pay, you can choose between interior walk-up kiosks or exterior drive-up tablets at each entry/exit point, enabling easy self-payment. Provide your parking lot with the latest in cashless payment systems.

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Insight Monitor™ 

Parkco’s License Plate Recognition (LPR) enabled cameras capture and cross-reference your property’s database to confirm if a vehicle is an authorized user. If an unauthorized vehicle is detected and are violating your property’s pre-defined rules, a push notification will be directed to the property manager for enforcement intervention. The same applies if an authorized visitor doesn’t comply, such as parking longer than they paid for, parking in reserved spots or overstaying the time limit of their parking pass.

IP Connectivity: LPR Cameras are IP-connected to seamlessly integrate with your property’s vehicle database using the internet, ensuring quick and dependable detection and notification.

High-sensitivity Lenses: ParkCo LPR cameras are able to capture license plates regardless of weather conditions.

Industry Leading Fidelity: ParkCo’s LPR read-rate on compliant plates exceed 98% and can even identify vehicle make and model.

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Insight Pay™ 

ParkCo has designed two styles of payment hardware solutions: Kiosks for walk-up interior self-serve payment, and exterior large-scale drive-up tablets at your entry points. Each provide a large, easy to use LCD screen that enables tap-and-go payment. Transactions are handled with all major debit and credit cards, providing you or your property management with the ease and conveniences of modern payment systems.

Moving to paperless payment removes the need for paper tickets, improving vehicle flow and reducing costs. Plus, touchless technology provides a more hygienic solution for your visitors.

ParkCo’s modern, visually-attractive touchscreens are quick and easy for your visitors to use, and provide you with the opportunity to add custom messaging or sell advertising space to a captive audience.

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